An effective marketing practice that does not go out of style. Merchandising for companies is a fundamental resource to reinforce brand memories and create branding. How many times have you received the typical pen, bags or cups with a company logo? Surely many and in the end is a way to keep the brand in mind every day.
Merchandising articles for companies are also known as “promotional gifts and are all those elements that are used to promote the brand and have the logo printed. They are delivered to potential clients depending on the strategy, so they are usually offered at fairs, events, openings, presentations, etc. Merchandising for companies is a way to generate a link with your potential customers. The action of offering these promotional gifts is a way to be present in your day to day, to stand out for having a gesture or attention and even differentiate yourself from the competition.
Today the merchandising catalog for companies is very wide. From the typical notebook to customized tech gadgets such as Power Banks or Pen drives. The choice of each item depends on the objective and type of business.