Let customers see your business while searching for what it offers on Google. And it only pays when they interact with your ads, for example, when they visit your website or call your business. If you want to have more visits to your website, increase online sales, receive more calls or encourage your customers to return, Google Ads can help you. You can promote your company locally or globally. Target your ads to customers in certain cities, regions or countries, or to those who are within a certain distance of your business or your store. With Google Ads, you will always know how many users saw your ads, visited your website or called your business. You can even target your ads to a specific type of user based on the specialty of your business.
In this sense, Google AdWords makes the task of marketing much easier by attracting a large amount of traffic by using the right keywords. And when these keywords turn into business and sales, the traffic generated by Google AdWords also translates into profit. There are many factors that contribute to AdWords success as a method for businesses and websites to reap the benefits. Keywords are search terms or search term strings that, when entered in the search box, provide relevant search results for those queries.
It appears in Google search results. Search ads are displayed next to the search results that people do when browsing products or services like the ones you offer. Your ad may appear above the search results every time someone types in Google words that match your keywords, either from a PC, tablet or smartphone. You will only pay when someone clicks to go to your website or to call you on the phone. With the millions of daily searches that Google has, you can be sure that many people will see your brand, consider your offer and contact you.
Your clients will be able to see you on the web and in apps through different devices. Google Ads appear on more than 2 million websites and more than 650,000 applications so your customers can see you anytime, anywhere.
Reach your ideal customer with precision. YouTube reaches more people between 18-49 years than any television channel. It allows you to select your audience among its more than 1,000 million users, according to your age, gender, place, interests, etc. preferences.
Present your application to the public that interests you most. App ads are the simplest way to promote your app to iOS or Android users through Google. Your ad will be eligible to be shown to more than a billion people through Google networks, including Google searches, Google Play, YouTube and thousands of other sites and mobile applications.
Reach potential customers within a radius of several kilometers around your business, or post your ads in certain regions or countries. With Google Ads, you are the one who decides.